Your neighborhood counts on meat markets and butcher shops to get their daily protein. If you want to become one of these community staples, you have a few factors to consider first. Starting a butcher business takes common sense and preparedness, so you can achieve your goals if you think ahead. When you open a meat shop, you have to consider these five parts of the business:
1. Define Your Market and Find a LocationA proper marketing and sales strategy puts your target audience at the center of focus. Before you make any sales strategy decisions, consider the people who will buy your products. If you sell specialty meats, for example, you might appeal to customers interested in gourmet cooking. You may also sell a variety of popular meats that the average family will buy. To become an important part of your neighborhood, your shop must have a noticeable location. Find out if you can afford a space on a busy road that community members pass every day. People who commute to work will see your shop often and know it as a convenient place to get dinner supplies on the way home.
2. Decide on Your Inventory and Connect With SuppliersQuality meat is of paramount importance! The relationships you build with your suppliers are a crucial part of running your butcher shop. Do you want farm-fresh specialty meats? What about a wide selection from a national supplier? Your business goals will influence the answers to these questions. Each supplier’s costs and inventory will also affect your choices. Some suppliers may even provide you with free products, branding, or even machinery to help you get started. The process of building and maintaining vendor relationships will continue as you run your business. A detailed record of your vendor relationships can help you decide when to keep a vendor and when to find a new one. This information will also assist in managing your budget’s expenses. Some sales management tools include vendor management features that let you keep track of your transactions.
3. Hire Reliable Staff and Set Up a ScheduleIf you have enough money in your budget to hire workers, you can make running your business much easier. Your employees will help you serve customers and give you more time to grow your business. Even a single part-time employee could give you the assistance you need to succeed. Remember to consider the average pay in your area so you can offer a fair rate. Once you have a reliable team of employees, you can create a schedule based on your peak times. When you first learn how to start your butcher shop, you may not know which times will become busier than others. Tracking your sales by shift will give you a data-based look at your busy times. With this knowledge, you can schedule more staff during peak hours to meet the increase in demand.
4. Get the Right EquipmentEven if you don’t sell artisan meats, butchering is a craft, and a craft needs tools. Meat market work also involves many sharp objects that require protection. Typical butcher shop supplies include:
- Quality butcher knives and a knife sharpener
- Meat slicer
- Grinders and other processing machines
- Refrigerators and freezers
- Tables, counters and carts
- Protective gloves, clothing and guards
- Everyday supplies such as trays, soap and plastic wrap