The Rise of Gas Prices & How Gas Station Owners Can Adapt

The nation’s rising and exponential increase in gas prices has become the bane of drivers and service station operators. According to AAA, the national average is now $4.619 per gallon, and the price will only go higher. Since Russian oil imports are limited, prices will rise due to supply chain concerns, resulting in many customers not using as much fuel. As a result, many business owners are concerned about how they will adapt and grow income. In this article, we’ll look at several ways gas station owners can feel like they’re running a successful business without worrying about gas prices.

Owning a Mini-Mart

The effects of increasing fuel prices have caused many drivers to avoid the pump at all costs, making tough choices to cancel long summer road trips and choosing instead close to home excursions. Commuters have switched from using credit cards to purchase fuel at the service station to buying monthly rail and bus tickets. It’s also been a miserable time for owners to see profits take a steep dive. There are, however, solutions for business owners to manage the gas prices while remaining competitive to attract clients. Adapting to pricing increases can mean the difference between survival and closure.

For example, if your business doesn’t already have a convenience store or a mini-mart, now is the time to build or expand an existing one. If you give discounts or coupons when customers fill up their cars at your gas station, customers may be enticed to shop at your mini-mart. Customers enjoy saving money, and while they may not be able to save money on fuel, they can save more for on-the-go snacks.

Offering an Easy Shopping and Check-Out Experience

Gas station mini-mart owners dealing with rising prices should also strongly consider offering EBT (electronic benefits transfer) cards, the modern-day equivalent of food stamps. Drivers that fill up on snacks at your store can also use their EBT cards for healthy staples that you want to sell, including milk, bread, and cereal. If you’re on a major highway, your EBT-accepting mini-mart could become a popular stop for those who use EBT to buy groceries. When you offer EBT plus coupons, customers will be more than likely to buy from your store, knowing they can save money at least from getting on-the-go snacks.

Owning a National Retail Solutions point of sale system is your best option for making the checkout process smoother. NRS offers a seamless and simple checkout process for all consumers, including EBT recipients. The POS also includes a tobacco scanner, a state-of-the-art cash register that can handle all your sales, and a customer-facing screen that displays your products or sales. These are just some of the many reasons NRS is the leading provider nationwide of POS systems to small to mid-sized businesses, including gas stations, around the country.

These are just a few strategies for staying ahead of the competition and thriving during the current fuel price crisis. Your ideas and smart business preparation are limitless!


Struggling with the high cost of upgrading your gas pumps to accept EMV? Contact us at [email protected] or call (888) 260-0112.