Would you like to offer a promotion to your retail customers, but don’t know where to start? How about a seasonal promotion focused on a holiday or time of year? Seasonal marketing gives you a theme to work with and a way to stay competitive with big retailers. Use the information in this guide to get started on a business-boosting seasonal promotion.
Popular Types of Seasonal Promotions in Retail
The retail industry recognizes a wide range of holidays and times of year. They run seasonal promotions to get their customers excited about saving money on products related to the occasion. Popular times for retail promotions include:
The winter holidays (Thanksgiving, Christmas, Hanukkah and New Year’s)
Summer/back to school
Local festivals and events
Independence Day (4th of July)
When you decide on a seasonal promotion, remember that your customers come first. The people in your community may have their own events or don’t celebrate any of the most common American holidays. When you want to offer a deal for a different culture’s holiday, make sure that it’s respectful to do so.
How to Make the Most out of Seasonal Promotions
Now that you know where you want to start, you can plan your marketing. Try the following strategies to get the best return on investment:
Check out your competitors: See what small businesses like yours do for the same kind of seasonal promotion. In doing so, you’ll get to find out what works for customers and discover creative new ideas.
Get creative with the resources you have: You want to get as much as possible out of your resources to increase your bottom line. Create reusable marketing materials for this year and next. Before you buy anything new for marketing, check your storage for supplies that can be re-purposed.
Partner with other community businesses: Strength in numbers can help you fight back against retail chains. Find another small store to work with, and you’ll both see better results.
Schedule enough employees for busy times: The end of the year encourages many people to buy from retail locations. The holidays are also a popular time for employees to seek vacation days. If you run a promotion at this time, schedule enough shifts to cover your business.
Get help with your digital marketing: Advertising online increases the number of people who learn about your promotion. If you don’t consider yourself tech-savvy, get help from someone you know. Social media events can get the word out to a new audience.
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