The BR Club loyalty program is exclusively integrated within the NRS Point of Sale system. When you become a POS+ owner, you also become an Authorized BR Club Store, benefitting from our monthly customer discount offers.
Every month we will select some of the hottest items to put on discount at our nationwide network of authorized BR Club stores. When BR Club loyalty members redeem these special BR Club offers at your store, the POS will automatically take the discount amount off of their total bill.
Your customers immediately save money on these items and it doesn’t cost you anything! We will reimburse you for 100% of the discounts claimed in your store within 24 hours.
To successfully compete with other stores, c-stores need to focus not just on acquiring but also on keeping their customers. Customer loyalty programs are an excellent way to encourage consumers to shop more, or even exclusively, at your store rather than other stores in town.
According to a 2018 C-Store Shopper Profile report, 73 percent of shoppers who are a loyalty member at a particular c-store business will shop there more frequently or even exclusively. Loyalty shoppers won’t just frequent your business more. They may also spend more when they come in. Two out of every five loyalty shoppers spend over $10 when they come in.
To successfully implement a loyalty program, the program should be automated so cashiers don’t have to punch cards or figure out complicated rewards systems. When people can simply scan a card or log into an account and track their rewards, they’ll be more likely to take advantage of the loyalty program.
Your customers love saving money. And they are very familiar with loyalty programs offered by big chain pharmacies and grocery stores. Now your independent retail store can offer a nationwide loyalty program that is just as good.
When you become an authorized BR Club store, you will receive professional BR Club marketing materials to put up around your store. We will also provide you with free membership cards and keyfobs to sign up your customers with. If you run out of membership cards, you can simply reorder anytime via the POS+.
The BR Club loyalty program is built into the NRS Point of Sale software, allowing you to offer exclusive discounts to BR Club members, at no extra cost to you. We’ve made it quick and easy for you to use the BR Club loyalty program in your store without disrupting your checkout line.
To enroll customers in the program, all you need is their phone number. When you sign up a new customer they will receive their own BR Club wallet-sized membership card and keyfob. When you swipe your customers’ membership cards at the POS scanner, the POS will automatically recognize items that have been put on discount by BR Club and remove the discount amount from your customers’ total bill.