A grocery store’s success depends on creative marketing and promotional strategy. Small business owners may find that a comprehensive marketing strategy is not worth the time and effort. Yet, an independent, small grocery owner may build their business using a variety of digital and physical channels.
Social MediaFirst, let’s take a look at social media. Digital marketing is a necessity in the world we live in. Small grocery store owners must take advantage of the benefits of social media marketing or risk falling far behind their larger and smaller competitors. The first step is to learn how to use the most popular social media platforms, including Facebook, Instagram, Twitter, TikTok, etc. Social networking is an excellent tool to promote your business not only to promote your business but to gain more customers. There are several benefits to using social media. For example, Facebook can publish store hours, new product pictures, and tailored advertisements to a targeted audience. Instagram has multiple advantages for business owners-you can create reels(videos), share a story and make it interactive with your customers, and post pictures on your profile. You can produce a high-quality video about your business on Tik Tok by getting creative and making it hilarious to acquire more followers. These are also great ways to market services such as curbside pickup and delivery should your store offer these attributes. In addition, shoppers will tell their friends about your store, and your information is just a click away rather than a trip away.
Email MarketingYou can also use social media to urge customers to join your email list to participate in customer loyalty programs and receive special deals and promotions. You can also create an email sign-up page in your physical shop and make sure staff ask customers if they’d want to sign up at checkout. Customers are more likely to utilize e-coupons if they can scan them at checkout instead of printing them at home, and emails are far more likely to be read than traditional printed coupons or fliers. Make sure, as well, to have MailChimp send out email blasts every week to keep customers updated. Customers love getting updates on when an item is back in stock or an ongoing sale.
In-Store DisplaysWhile online marketing is critical, most people will buy your product in-store. Make sure your store’s aisles and promotion displays are colorful to attract shoppers. Consider placing advertisements in several locations throughout your store. Advertising in the front of the business, on the sides where there are other sales, and even in the rear are excellent places to put signs around your store. That way, customers can figure out what’s on sale and know how long the sale is going on. When customers are shopping it is also helpful to have a point of sale system that inputs your sales and promotions in the purchase. National Retail Solutions, is the leading provider of POS systems nationwide to small to mid-sized, independently owned groceries, c-stores, and other small retail shops. An NRS POS, for instance, syncs your sales and promotions to a customer’s purchase without a hassle. The POS also offers a screen that displays your ongoing sales or anything you may want to advertise. Having an updated POS system is essential for running a business smoothly.
Curbside DisplaysCurbside displays are more than ideal for advertising what’s on sale or special promotions to customers who have come to shop at your grocery. You can also include outdoor signs such as parking signs for pick-up only, outside the facility, and sidewalk signs. Customers who do not walk into your store will be informed by all of the signs, which will provide information such as business hours, phone numbers, and current deals. Make sure your curbside set-up is visually pleasing and at an appropriate height, much like your in-store displays. You don’t want potential customers to miss curbside pickups because they are too high or low to capture their attention.
StaffA friendly, outgoing staff that informs customers of sales and promotions goes a long way when it comes to getting positive feedback about your store. The atmosphere of your store is essential for not only your staff but for your customers. Ensure when hiring employees that they have an energetic, helpful, and patient personality. Customers will be dissatisfied if you recruit employees that are disinterested in assisting customers since they will not get quality service. When deals and promotions are running, your employees should be alert to tell clients as soon as they enter your business. To decrease turnover, it’s also vital to create the most refined working atmosphere for your employees. Provide discounts, paid vacation days, and other advantages to your staff to provide an excellent working atmosphere. Overall, you want to make sure that everyone in your business is happy, not just with shopping but also with the ambiance.
Loyalty ProgramsInstituting a customer loyalty program is a great way to let customers know that you value their business. Frequent shoppers will appreciate your special offering discounts, whether it’s buying one get one free or purchasing a certain amount of products and getting credit toward your next purchase. Customers enjoy saving money on products, and if being a member of a loyalty program allows them to do so, it will entice them to join to save even more money. Make sure to also give them a one-of-a-kind voucher for a special occasion, such as their birthday or the holidays.
You’re ready to execute a great marketing campaign once you’ve mastered all of these steps! Remember that there are more steps to consider when launching a marketing campaign, so carry out the necessary thorough research on the steps that follow. Who knows, you may be a step ahead of your competition in marketing!