It’s critical for a small to mid-sized, independently owned business to keep customers engaged both in the shop and online via social media platforms. Using social media platforms is the first step in the right direction when keeping customers engaged. Today, society relies on the internet and social media platforms to read the news, shop online, and receive promotions from stores. The majority of headlines on social media content capture customers’ attention, and believe it or not, email newsletters as well. Many businesses utilize email newsletters to keep consumers up to date on what’s going on in their stores. Although, many companies may not even know how to create an attractive email or where to begin. This article will show you how to get started and what is involved in email marketing, including choosing a format and design, engaging content, and creating a loyalty program
Choose a Format/Design
First, think about your format and design. Whether you send the newsletter as the body of the text or an attachment, make sure it’s eye-catching, professional, and represents your store in its best light. Colors and font sizes should be bright and inviting while using solely black letters will not be as enticing to customers. In addition, you may also want to include an attractive design that has a consistent theme. If you do not have a consistent theme, customers may get confused with the design and what your newsletter is about. For those not graphically inclined, you can google “email newsletter templates” to help guide you through the process of creating a successful email newsletter design.
Decide What you Want to Promote
The next step is to identify what you’d like to advertise in your newsletter. Talk about what’s on sale, what rewards are offered, and the promotions you wish to offer in your email. You may also want to include images of your items in the newsletter so that customers can see what they’re purchasing. Customers will be more likely to buy your items if they know what you have to offer. Offering popular items at a discount will draw customers to your website or store and will purchase other items as well. Rewards can also be helpful when attempting to attract customers to your shop. Customers enjoy going to a store since they know they can get a discount or a free souvenir. For example, you can offer a pack of Gatorades for $5 and promote, “if you buy a second pack you can get both for $8.” This will draw more customers to your store since customers love to save money.
Include Engaging Content
Effective email newsletters convey the content with attractive text that draws the customer in and reads every line rather than skimming over the information – and possibly missing essential items. In addition, engage the consumer by asking for their feedback: What they like about the newsletter, what they want to see more of, and what they feel could’ve been done better. You can also engage customers by entering a raffle and getting a free item with their purchase.
Creating a Loyalty Program
Lastly, customers want to take advantage of your great coupons, hear about your special offers, and join your loyalty programs. Attach a coupon to your newsletter or have customers sign up for a customer loyalty program. Ideally, applying a coupon to an online purchase or signing up for a loyalty program should be a one-click process. Coupons and promotions should also be available at checkout. If you have the NRS POS
with its built-in loyalty program
, discounts and coupons on your customer-facing screen
will keep customers interested; plus, you can run your in-store promotions on your customer-facing screen. Through its state-of-the-art POS system, National Retail Solutions (NRS) is here to help small businesses grow. Leveraging your POS’ loyalty program and adding some extra marketing, including an informative newsletter, are two effective ways to attract customers and keep them coming back.
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to learn more about how modern ingenuity and resources can help you maximize profits.