Why Location is ImportantBusiness owners must invest a significant amount of time and effort in finding the ideal location for their company. When putting together their plan, it is essential to consider consumer accessibility, competition, construction, assessment of state and federal laws, and convenience. This should help owners have a better understanding of what goes into the process of finding a site.
A great location has high volumes of traffic, consumer accessibility, and visibility from passing traffic. In other words, every owner should look for this in a gas station. It is critical to ensure that customers can enter and exit the gas station without difficulty. If the site is difficult to access, customers may be unable to enter the gas station and find it difficult to fuel their vehicles. If your business is challenging to access and inconvenient for customers, you will lose revenue. As a result, consumers will turn to another competitor to fuel their cars. This is why accessibility and convenience are critical for consumers, so ensure that the site is easily accessible and in a desirable area.
Checklist for Choosing a LocationThe first step to finding the best area for your business is to look for accessibility. You need an area on the road, highway, or intersection, and not somewhere where consumers may have difficulty finding the gas station. Consumers will avoid turning into your gas station, making it difficult to enter and exit, and as a result, making it hard to get any consumers. That is why your business needs to determine if the area is easily accessible to consumers and if construction is near your site.
Construction near your site can make it challenging for customers to fill up their cars at your site. If a major road or highway is closed, foot traffic will decrease, making it hard to get any customers during that time. In addition, construction may affect how you operate your business. Therefore, you must research and determine what future construction projects will take place in that area. Suppose the location is in an area with construction, but there are other ways to enter your business. In that case, you can always create signs to help consumers navigate how they can enter your gas station, even when construction is taking place.
If there is competition near where you are looking, you may need to think of a game plan for how you can beat your competitors. If there are big chain stores near your business, then it may be hard to compete with them. But, this may not always be the case. A marketing strategy should be part of your game plan, such as posting signs outside your site and at your convenience store to advertise what you have to offer. You may want to offer car washes, loyalty programs, and discounts at your gas station.
If competitors are offering the same, ensure that you offer better deals and programs than they offer. Ensure that you provide consumers with a better bang for their buck. If they are filling up their tanks at your gas station, you can offer 10% off of the car wash and snacks at the convenience store. It is also a good idea to advertise your discounts by having big signs near a major highway or road so that customers can see what you are offering and will likely spend more at your business. Customers love the concept of saving money, so by promoting your discounts, loyalty programs, and cheaper rates, you may increase the popularity of your business.
Once you know what to look for when looking for the perfect location for your business, you may need to research your area’s state and federal laws. The Federal Energy Regulatory Commission (FERC) is the primary regulator of oil and gas companies, but other organizations oversee specific aspects of the industry. These include the Environmental Protection Agency (EPA), the U.S. Department of Energy, the Bureau of Land Management (BLM) Oil and Gas, etc. And, of course, state agencies are responsible for regulating oil and gas companies. Knowing the different standards each of them holds for your state is essential.
Now that you know what to do to get your gas station up and running, you are on your way to running a successful business! Good luck!