This blog post was created by National Retail Solutions.
A provider of intuitive, all-in-one POS systems made for independently owned stores.
It’s no longer sufficient for a small company’s checkout counter to be a place where employees ring up customers’ purchases. Today, checkout counters promote your business and encourage customers to make impulse purchases. There are various methods to turn the checkout counter into a sales tool, and here are a few ideas for turning the checkout process into an experience to boost income.
Encourage Your Employees to Sell More
Train employees to upsell customers at every transaction. For instance, if a customer comes to the checkout counter with toilet paper, staff can engage the customer by asking if they also need paper towels or similar items. Customers will be encouraged to buy more and be convinced that they need that item, even if they do not.
When customers are checking out, you may also want to inform your employees to tell customers what is on sale. For example, if a customer purchases pretzels, a staff member can advise them of any special offers, such as buying two, getting the third free, or selling other items in that aisle. Another method to upsell impulse buys is to pair things together. For example, if a customer is buying beachwear, a staff might offer if they’d like to buy the sunscreen on the checkout counter.
Make It Visually Appealing
Make sure your things are well-kept. Having your things nicely displayed will demonstrate to your customers that you keep your business clean. When you are done arranging items, you may need to use visible signs so that customers are aware of what is available. The signs should have bright colors or the product logo to display the products. Consider selecting colors that are neither too bright nor too dark when designing a sign for your items. Customers can also be informed which goods are on sale by placing a label beneath the sign. Customers will give positive feedback when looking at your signs since they’ll be able to find everything they need and what’s on sale.
Arrange Products Strategically with Frequently Purchased Goods
You may need to employ a point-of-sale system
to keep track of inventory
and which goods are your greatest sellers. Using a point of sale system will show you which goods are still in stock and allow you to look back at the purchase history to see which products have sold the most. Once you’ve identified which items are the most popular, make signs to show the best sellers. Customers will be more likely to buy the best-selling items if they know that other customers like them. You may also put the best-selling items next to complimentary items. If Orville Redenbacher’s popcorn is your best-selling item, place it near movie theater appetizers. This category includes M&M’s, Mike and Ike’s, Red Vines, and other brands.