It’s no longer sufficient for a small company’s checkout counter to be a place where employees ring up customers’ purchases. Today, checkout counters promote your business and encourage customers to make impulse purchases. There are various methods to turn the checkout counter into a sales tool, and here are a few ideas for turning the checkout process into an experience to boost income.
When customers are checking out, you may also want to inform your employees to tell customers what is on sale. For example, if a customer purchases pretzels, a staff member can advise them of any special offers, such as buying two, getting the third free, or selling other items in that aisle. Another method to upsell impulse buys is to pair things together. For example, if a customer is buying beachwear, a staff might offer if they’d like to buy the sunscreen on the checkout counter.
Encourage Your Employees to Sell More
Train employees to upsell customers at every transaction. For instance, if a customer comes to the checkout counter with toilet paper, staff can engage the customer by asking if they also need paper towels or similar items. Customers will be encouraged to buy more and be convinced that they need that item, even if they do not.When customers are checking out, you may also want to inform your employees to tell customers what is on sale. For example, if a customer purchases pretzels, a staff member can advise them of any special offers, such as buying two, getting the third free, or selling other items in that aisle. Another method to upsell impulse buys is to pair things together. For example, if a customer is buying beachwear, a staff might offer if they’d like to buy the sunscreen on the checkout counter.